Bahador Shojapour: UX Design Leadership

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	<title>Bahador Shojapour: UX Design Leadership</title>
	<link>https://bahadorshojapour.cargo.site</link>
	<description>Bahador Shojapour: UX Design Leadership</description>
	<pubDate>Mon, 29 Jul 2024 23:02:54 +0000</pubDate>
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	<item>
		<title>Google</title>
				
		<link>https://bahadorshojapour.cargo.site/Google</link>

		<pubDate>Mon, 29 Jul 2024 23:02:54 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/Google</guid>

		<description>

Google
If interested, a UX Case Study showcasing important work I’ve led at Googleis available upon request. Please email or message me on LinkedIn for details. Thanks!

</description>
		
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	<item>
		<title>PayPal</title>
				
		<link>https://bahadorshojapour.cargo.site/PayPal</link>

		<pubDate>Mon, 29 Jul 2024 22:33:39 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/PayPal</guid>

		<description>

PayPalIf interested, a UX Case Study showcasing important work I’ve led at PayPalis available upon request. Please email or message me on LinkedIn for details. Thanks!

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	<item>
		<title>Macy's</title>
				
		<link>https://bahadorshojapour.cargo.site/Macy-s</link>

		<pubDate>Thu, 13 Feb 2020 21:29:43 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/Macy-s</guid>

		<description>Macy’s Projects (Scroll︎)&#38;nbsp;
1 Store Mode Redesign2 AR Beauty3 Style Inspo

&#38;nbsp; &#38;nbsp; 1 of 3: Macy’s Store Mode Redesign

I led my team of designers in a complete redesign of the Store Mode 
experience for the Macy’s app (functionally &#38;amp; visually). I crafted theUX strategy &#38;amp; directed all UX from early sketches to final 
prototypes. Ensured cross-functional alignment from start to finish.&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/802b984c14efa0b86e1cdcfa7e7dc436c1ac076b47e7de2ee30f8f9db6e46aae/Macys_Header_.jpg" data-mid="61108520" border="0"  src="https://freight.cargo.site/w/1000/i/802b984c14efa0b86e1cdcfa7e7dc436c1ac076b47e7de2ee30f8f9db6e46aae/Macys_Header_.jpg" /&#62;
Store Mode: Bridging the gap between 
digital &#38;amp; physical shopping experiences. 
The Macy’s app helps the (in-store) 
shopper on the go.
&#38;nbsp;&#60;img width="4000" height="1994" width_o="4000" height_o="1994" data-src="https://freight.cargo.site/t/original/i/ef49697d9437807e23921bbf90a80de414e29cca00a4f3f9be17412732f83eca/Macys_Journey_Map.jpg" data-mid="61108617" border="0"  src="https://freight.cargo.site/w/1000/i/ef49697d9437807e23921bbf90a80de414e29cca00a4f3f9be17412732f83eca/Macys_Journey_Map.jpg" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp;Journey MapFirst, we had mapped out the customer journey 
and confirmed the key pain points:
How can customers easily search and find 
products they’re looking for?
How can we help them find which stores 
(closest to them) carry these products?
How can we help customers skip lines 
quickly make purchases without store colleagues?

&#38;nbsp;

&#38;nbsp; &#38;nbsp; Goals
Help shoppers on the go. 
In many cases, customers have multiple bags in hand,&#38;nbsp;
kids running around…We want to make things easy &#38;amp; quick.

Contextual
Giving customers what they need when they need it to
help inform their decisions.

Personalized: “Macy’s Gets Me”
Use customer app behavior/usage (over time) to help personalize and enhance their in-store experience.


&#60;img width="4000" height="1996" width_o="4000" height_o="1996" data-src="https://freight.cargo.site/t/original/i/40dc257e1ca3817d68c7705f698490d917ec4ee9a37ae2f92d753ea8d2cd721c/UX_Pillars.jpg" data-mid="61108983" border="0"  src="https://freight.cargo.site/w/1000/i/40dc257e1ca3817d68c7705f698490d917ec4ee9a37ae2f92d753ea8d2cd721c/UX_Pillars.jpg" /&#62;
&#38;nbsp; &#38;nbsp; North Star: UX PillarsOf the 4 pillars, Convenience was key for Store Mode to solve. The customer’s store visit should be quick &#38;amp; easy – allowing themost important functions to be at their finger tips.&#38;nbsp;

&#60;img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/2c53d26dfb069a9a379fe1a0ba98dac439d454934b8a6e4a17e6813ba6cf1bee/20191001_110915.jpg" data-mid="61109640" border="0"  src="https://freight.cargo.site/w/1000/i/2c53d26dfb069a9a379fe1a0ba98dac439d454934b8a6e4a17e6813ba6cf1bee/20191001_110915.jpg" /&#62;&#60;img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/41b7bbfaaf8a63c3b1ea397a65cd97624eb97b00fe6d6daa094f8f29443b7b1e/20191216_104817.jpg" data-mid="61109641" border="0"  src="https://freight.cargo.site/w/1000/i/41b7bbfaaf8a63c3b1ea397a65cd97624eb97b00fe6d6daa094f8f29443b7b1e/20191216_104817.jpg" /&#62;

&#38;nbsp; &#38;nbsp; &#38;nbsp;Process
Design Sprints &#38;amp; Cross-Functional Collaboration

UX, Product &#38;amp; Eng teams conducted a 1-week Design Sprint. 
This helps us understand the size of the problem we’re tacklingand test some early, sacrificial concepts.
&#38;nbsp;It also helped get everyone together as one larger team&#38;nbsp;
and catapulted us into the weeks of work ahead.

User Centered Design
Both within the Sprint itself, and in iterations afterwards,&#38;nbsp;
we continuosly tested our concepts to ensure we’re moving
in a path that resonates with users.

//

My Role
UX Director


PlatformsMobile


Key Screens&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/fd9e286674c8e65b8a1583bd80a0954e305acf946057b5428065ce11d8c57907/5_Macys_Work_BeforeAfter_0.jpg" data-mid="61676597" border="0"  src="https://freight.cargo.site/w/1000/i/fd9e286674c8e65b8a1583bd80a0954e305acf946057b5428065ce11d8c57907/5_Macys_Work_BeforeAfter_0.jpg" /&#62;&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/802b984c14efa0b86e1cdcfa7e7dc436c1ac076b47e7de2ee30f8f9db6e46aae/Macys_Header_.jpg" data-mid="61108520" border="0"  src="https://freight.cargo.site/w/1000/i/802b984c14efa0b86e1cdcfa7e7dc436c1ac076b47e7de2ee30f8f9db6e46aae/Macys_Header_.jpg" /&#62;&#60;img width="4000" height="2018" width_o="4000" height_o="2018" data-src="https://freight.cargo.site/t/original/i/cd00876a68419cb30383e23a4584ccdf065a134d1b24dac3e86f855ab6d4be3f/Macys_Work_1.jpg" data-mid="61110436" border="0"  src="https://freight.cargo.site/w/1000/i/cd00876a68419cb30383e23a4584ccdf065a134d1b24dac3e86f855ab6d4be3f/Macys_Work_1.jpg" /&#62;
&#60;img width="4000" height="2018" width_o="4000" height_o="2018" data-src="https://freight.cargo.site/t/original/i/25c8a21a151f57818b48c671c2c8735e3cf13a706f37de6308701e36e915bc17/Macys_Work_2.jpg" data-mid="61110438" border="0"  src="https://freight.cargo.site/w/1000/i/25c8a21a151f57818b48c671c2c8735e3cf13a706f37de6308701e36e915bc17/Macys_Work_2.jpg" /&#62;


&#60;img width="4000" height="2018" width_o="4000" height_o="2018" data-src="https://freight.cargo.site/t/original/i/c78724be39858a906a875ed48986abe6c9b6fd40f24bd4ca854e255abcea2bce/Macys_Work_3.jpg" data-mid="61110442" border="0"  src="https://freight.cargo.site/w/1000/i/c78724be39858a906a875ed48986abe6c9b6fd40f24bd4ca854e255abcea2bce/Macys_Work_3.jpg" /&#62;

&#38;nbsp;&#60;img width="4000" height="2018" width_o="4000" height_o="2018" data-src="https://freight.cargo.site/t/original/i/65dca463e27aa12c928c30492e72b4ede03984327bcd0890072bcf8357441f21/Macys_Work_4.jpg" data-mid="61110448" border="0"  src="https://freight.cargo.site/w/1000/i/65dca463e27aa12c928c30492e72b4ede03984327bcd0890072bcf8357441f21/Macys_Work_4.jpg" /&#62;

&#38;nbsp; &#38;nbsp; 2 of 3: Macy’s AR Beauty

I led/directed the design of this feature. Through multiple rounds
of iterative design &#38;amp; user testing.&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0befa86148a4451b63feb6bc1dd511afced7b88ea56ae43c93bf33f231f82f0f/Macys_Header_AR_Beauty.jpg" data-mid="61530089" border="0"  src="https://freight.cargo.site/w/1000/i/0befa86148a4451b63feb6bc1dd511afced7b88ea56ae43c93bf33f231f82f0f/Macys_Header_AR_Beauty.jpg" /&#62;AR Beauty: Giving people the ability 
to try on, compare and purchase various 
make-up combos, all at their fingertips.&#38;nbsp;

&#38;nbsp; &#38;nbsp; Goals
Convenience The ability to try on make up without going to the store.All at your fingertips.
IntuitiveNatural, dynamic UI allows people to try on make upand adjust colors, intensity…as they’re seeing how it lookson their faces.

Purchase Fast, easy and contextual purchase functionality once people have chosen what they like . //

My RoleUX Director

PlatformsMobile
Video / Prototype


Key Screens&#60;img width="2279" height="1579" width_o="2279" height_o="1579" data-src="https://freight.cargo.site/t/original/i/f4bde9e905f94dd7f9efd97e4556b9a3edc2986bd9dcb00ce43d2074f4fbb231/1_Macys_Header_AR_Beauty.jpg" data-mid="61550979" border="0"  src="https://freight.cargo.site/w/1000/i/f4bde9e905f94dd7f9efd97e4556b9a3edc2986bd9dcb00ce43d2074f4fbb231/1_Macys_Header_AR_Beauty.jpg" /&#62;&#60;img width="2279" height="1579" width_o="2279" height_o="1579" data-src="https://freight.cargo.site/t/original/i/15068d88740ae7950d050ee9386e7c557121790029fc2799fa9f39562320f60a/2_Macys_Header_AR_Beauty.jpg" data-mid="61551349" border="0"  src="https://freight.cargo.site/w/1000/i/15068d88740ae7950d050ee9386e7c557121790029fc2799fa9f39562320f60a/2_Macys_Header_AR_Beauty.jpg" /&#62;&#38;nbsp; &#38;nbsp;&#38;nbsp; 3 of 3: Macy’s Style Inspo

I led/directed the design to complete the current and future/vision 
state of this feature. Multiple rounds of iterative design &#38;amp; user testing.
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5e6356475bcf16afbe57ce32a263eefd7687911d7ab4cee1ba90ae7f4b3f3811/Style_1_Ensemble.jpg" data-mid="61601044" border="0"  src="https://freight.cargo.site/w/1000/i/5e6356475bcf16afbe57ce32a263eefd7687911d7ab4cee1ba90ae7f4b3f3811/Style_1_Ensemble.jpg" /&#62;

Style Inspo: Taking a fun, engaging Style feed and expanding its lens to 
cover editorial, social , lifestyle…

&#38;nbsp; &#38;nbsp; Goals
Fashion Authority&#38;nbsp;Macy’s want to become a Fashion authority, putting Style&#38;nbsp;in the forefront of the experience.

InspireTo inspire people with the latest trends, ensembles for varioustypes of outings and expert advice from Stylists &#38;amp; Influencers.

Personalized: “Macy’s Gets Me”Offer style that elevates people to be their aspirational selves.
DelightCreate more fun, engaging and interactive ways for people to&#38;nbsp;
browse products (ex: our Style Quiz).

//

My RoleUX Director

PlatformsMobile
&#38;nbsp; &#38;nbsp; Videos / Prototype
Current Style Inspo Experience

&#38;nbsp; &#38;nbsp; &#38;nbsp;
Future Style Inspo Experience

 
&#38;nbsp; &#38;nbsp; &#38;nbsp;Key Screens&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5e6356475bcf16afbe57ce32a263eefd7687911d7ab4cee1ba90ae7f4b3f3811/Style_1_Ensemble.jpg" data-mid="61601044" border="0"  src="https://freight.cargo.site/w/1000/i/5e6356475bcf16afbe57ce32a263eefd7687911d7ab4cee1ba90ae7f4b3f3811/Style_1_Ensemble.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a9945241295051222cba21f6f376b95afaabb0a432b76d003d21a12baec1c988/Ensemble_Style_2.jpg" data-mid="61602391" border="0"  src="https://freight.cargo.site/w/1000/i/a9945241295051222cba21f6f376b95afaabb0a432b76d003d21a12baec1c988/Ensemble_Style_2.jpg" /&#62;
&#60;img width="4559" height="15737" width_o="4559" height_o="15737" data-src="https://freight.cargo.site/t/original/i/4ac4419d392902069ab1371dfa4288d2e85df31dbd8bedee8d97cfa48dfc63d4/Style_Before_After_Header_Edited.jpg" data-mid="61690677" border="0"  src="https://freight.cargo.site/w/1000/i/4ac4419d392902069ab1371dfa4288d2e85df31dbd8bedee8d97cfa48dfc63d4/Style_Before_After_Header_Edited.jpg" /&#62;
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	<item>
		<title>Samsung</title>
				
		<link>https://bahadorshojapour.cargo.site/Samsung</link>

		<pubDate>Thu, 13 Feb 2020 18:35:53 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/Samsung</guid>

		<description>


&#38;nbsp; &#38;nbsp; SamsungI led my team of designers to reimagine the Samsung Shop app.Inspired by how we define “Premium” for UX, I crafted theUX strategy/principles &#38;amp; directed all UX from early 
sketches to advanced prototypes. Worked closely with 
leadership &#38;amp; Product during entire process.
&#60;img width="1920" height="941" width_o="1920" height_o="941" data-src="https://freight.cargo.site/t/original/i/6f5dc251b9804de8bfcf9187ec54900617d080cc2850714ffa709f8d2102788e/P3_Whisper_p3_Header_Edited.jpg" data-mid="61049253" border="0"  src="https://freight.cargo.site/w/1000/i/6f5dc251b9804de8bfcf9187ec54900617d080cc2850714ffa709f8d2102788e/P3_Whisper_p3_Header_Edited.jpg" /&#62;&#38;nbsp;

Unpacking what “premium” means as a 
cross-functional team. Turning those insights 
into an actionable direction for an elevated 
Samsung Shop App experience.

&#60;img width="1920" height="522" width_o="1920" height_o="522" data-src="https://freight.cargo.site/t/original/i/d9e7b427e15a4804cec9694a07d5d4f6e71bebddf9ddde1217d60a79d3506855/0_Lets_Define_Premium_Header_Edited.jpg" data-mid="61050591" border="0"  src="https://freight.cargo.site/w/1000/i/d9e7b427e15a4804cec9694a07d5d4f6e71bebddf9ddde1217d60a79d3506855/0_Lets_Define_Premium_Header_Edited.jpg" /&#62;
 
I designed and facilitated a cross-functional workshop to unpackand understand what “premium” means in the context of UX.&#38;nbsp;
This was important as it led to actionable strategy/direction
that our designers used to reimagine the app.


&#60;img width="1920" height="745" width_o="1920" height_o="745" data-src="https://freight.cargo.site/t/original/i/cba8bd79f6c444b9d35d8b296e4aa87cf237409fb001fc4d388dff9142d875a6/Ex1_Premium_Edited.jpg" data-mid="61050772" border="0"  src="https://freight.cargo.site/w/1000/i/cba8bd79f6c444b9d35d8b296e4aa87cf237409fb001fc4d388dff9142d875a6/Ex1_Premium_Edited.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/36f7e06a875e5b83764d698c6569ca1c71015c7239c5af24d36f808089e0014e/Ex2_Premium.jpg" data-mid="61049329" border="0"  src="https://freight.cargo.site/w/1000/i/36f7e06a875e5b83764d698c6569ca1c71015c7239c5af24d36f808089e0014e/Ex2_Premium.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88c61bfa7117e0e442a09f897b4e1738bdcfe91c49230c0bf4d23c4a1b11f225/Ex3_Premium.jpg" data-mid="61049330" border="0"  src="https://freight.cargo.site/w/1000/i/88c61bfa7117e0e442a09f897b4e1738bdcfe91c49230c0bf4d23c4a1b11f225/Ex3_Premium.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f65e4f87c7e7fe597e741ab01d21e2ed39a1ba4d2be3f3738b4ebd6459faf5f/Ex4_Premium.jpg" data-mid="61049331" border="0"  src="https://freight.cargo.site/w/1000/i/3f65e4f87c7e7fe597e741ab01d21e2ed39a1ba4d2be3f3738b4ebd6459faf5f/Ex4_Premium.jpg" /&#62;

&#38;nbsp; &#38;nbsp; Challenges
If an app is aspires to feel “premium”, how can we express 
that via actionable design direction?

How can the unpacking of “premium” be merged with known 
UX pain points to inform UX principles?&#38;nbsp;
How can give “Offers”, a high traffic section of the app, 
a more contextual home across the app?&#38;nbsp;

How can we reimagine the cheapened perception of too many 
promotions &#38;amp; sales (Offers) into a more tasteful approach?&#38;nbsp;
&#38;nbsp;

&#38;nbsp; &#38;nbsp; GoalsCreate a more rhythmic, varied browse journey. 
Avoiding  repetitive carousels.
Personalizing the user’s experience, presenting more 
of what they’re likely interested in.
Visual appeal. Making the app feel like an app, not mobile web.
Reimagining the “Offers” tab in order to make the experiencefeel more premium. Avoiding a perception of cheapness.


&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7361bc048f524145c717379b08ef5785e871011143431c8f7d4fb724003f0451/you-x-ventures-NYMJYXfZG-g-unsplash.jpg" data-mid="61025199" border="0"  src="https://freight.cargo.site/w/1000/i/7361bc048f524145c717379b08ef5785e871011143431c8f7d4fb724003f0451/you-x-ventures-NYMJYXfZG-g-unsplash.jpg" /&#62; 
&#38;nbsp; &#38;nbsp; &#38;nbsp;Process
User Centered Design

Through several iterations and multiple rounds of user testing (UCD), 
we were able to reach a design which resonated with users and proved 
to be the stronger solution.

The research team also conducted competitive biometric testing 
to analyze the emotional side of the experience. This revealed 
where the emotional spikes happened for users in the experience.

//

My Role
UX Director


 Design Disciplines Covered 
UI, UX, Motion, Copywriting


PlatformsMobile


&#38;nbsp; &#38;nbsp; &#38;nbsp;Design Principles
Informed by UX Pain Points &#38;amp; “Premium” WorkshopWe synthesized key UX pain points along with insightsfrom the workshop to create Design Principles.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/030ffe433e8f197a8a2060eff3cc120d1e8dea29c5400376fc7b16931159b592/P1_Browse_Ability_p1.jpg" data-mid="61050912" border="0"  src="https://freight.cargo.site/w/1000/i/030ffe433e8f197a8a2060eff3cc120d1e8dea29c5400376fc7b16931159b592/P1_Browse_Ability_p1.jpg" /&#62; &#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89c16e9696185344755a7c2d540834f4dbd5b0f06295333cfd993efe8499d906/P2_Appify_p1.jpg" data-mid="61050913" border="0"  src="https://freight.cargo.site/w/1000/i/89c16e9696185344755a7c2d540834f4dbd5b0f06295333cfd993efe8499d906/P2_Appify_p1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/322fee25cefe87e2ce30d7ae486349a648ec4b69d3f7c9a0c6dd6e897cc44be5/P3_Whisper_p1.jpg" data-mid="61050914" border="0"  src="https://freight.cargo.site/w/1000/i/322fee25cefe87e2ce30d7ae486349a648ec4b69d3f7c9a0c6dd6e897cc44be5/P3_Whisper_p1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d6671a37466c62a068d9be1b7ff41daccfa51309a278f8f72e326ee89788b282/P4_Personalized_p1.jpg" data-mid="61050915" border="0"  src="https://freight.cargo.site/w/1000/i/d6671a37466c62a068d9be1b7ff41daccfa51309a278f8f72e326ee89788b282/P4_Personalized_p1.jpg" /&#62;


Key Screens&#38;nbsp;&#60;img width="1920" height="612" width_o="1920" height_o="612" data-src="https://freight.cargo.site/t/original/i/26623836fe44db3e59eb663a6e695018765fe3fa882f56dde117a3c06b95763f/P1_Browse_Ability_p1_Header_Edited.jpg" data-mid="61055931" border="0"  src="https://freight.cargo.site/w/1000/i/26623836fe44db3e59eb663a6e695018765fe3fa882f56dde117a3c06b95763f/P1_Browse_Ability_p1_Header_Edited.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/09b2d286bd4cf32ffa8e4c9a3ce41c3751d430c7b8598f05f7d96de393bf84b4/P1_Browse_Ability_p2.jpg" data-mid="61055953" border="0"  src="https://freight.cargo.site/w/1000/i/09b2d286bd4cf32ffa8e4c9a3ce41c3751d430c7b8598f05f7d96de393bf84b4/P1_Browse_Ability_p2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c56361e0548beb92e496b1022d25dac92eb8c4d388adf4ff893734070c5bb1f/P1_Browse_Ability_p3.jpg" data-mid="61055954" border="0"  src="https://freight.cargo.site/w/1000/i/3c56361e0548beb92e496b1022d25dac92eb8c4d388adf4ff893734070c5bb1f/P1_Browse_Ability_p3.jpg" /&#62;
&#38;nbsp;

&#60;img width="1920" height="612" width_o="1920" height_o="612" data-src="https://freight.cargo.site/t/original/i/116ae34c71eb090f4f9fa4597652d09e3c361e7efb7eeb4ef0848a89e8a54903/P2_Appify_p1_Header_Edited.jpg" data-mid="61055932" border="0"  src="https://freight.cargo.site/w/1000/i/116ae34c71eb090f4f9fa4597652d09e3c361e7efb7eeb4ef0848a89e8a54903/P2_Appify_p1_Header_Edited.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14de4d10c56d683934d11deab4f1fd6ae9e68997645ae28777a092db5a3e5aa6/P2_Appify_p2.jpg" data-mid="61055974" border="0"  src="https://freight.cargo.site/w/1000/i/14de4d10c56d683934d11deab4f1fd6ae9e68997645ae28777a092db5a3e5aa6/P2_Appify_p2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f6359032a950c1dde05c480ba3a47cacaa955718c3964cb59c0d025995cb97c/P2_Appify_p3.jpg" data-mid="61055975" border="0"  src="https://freight.cargo.site/w/1000/i/8f6359032a950c1dde05c480ba3a47cacaa955718c3964cb59c0d025995cb97c/P2_Appify_p3.jpg" /&#62;
&#38;nbsp;

&#60;img width="1920" height="612" width_o="1920" height_o="612" data-src="https://freight.cargo.site/t/original/i/467a5149dab671d505a4a9694285bd80dffb9eee87921962258c8beecf553080/P3_Whisper_p1_Header_Edited.jpg" data-mid="61055933" border="0"  src="https://freight.cargo.site/w/1000/i/467a5149dab671d505a4a9694285bd80dffb9eee87921962258c8beecf553080/P3_Whisper_p1_Header_Edited.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f4240ca11c26bf012a704796b6a5910a713d3dc8e107a5b0ae22bad9a2b5e70/P3_Whisper_p2.jpg" data-mid="61055990" border="0"  src="https://freight.cargo.site/w/1000/i/2f4240ca11c26bf012a704796b6a5910a713d3dc8e107a5b0ae22bad9a2b5e70/P3_Whisper_p2.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70f1c1331115ee5988d570d84375fb23496e6652e59b75501b65f2611a18b8ec/P3_Whisper_p3.jpg" data-mid="61055991" border="0"  src="https://freight.cargo.site/w/1000/i/70f1c1331115ee5988d570d84375fb23496e6652e59b75501b65f2611a18b8ec/P3_Whisper_p3.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5938eb2cc8bfa4e8099e6b6477054089ae5035adda036bf710f41a1e0d83a278/P3_Whisper_p4.jpg" data-mid="61055992" border="0"  src="https://freight.cargo.site/w/1000/i/5938eb2cc8bfa4e8099e6b6477054089ae5035adda036bf710f41a1e0d83a278/P3_Whisper_p4.jpg" /&#62;


&#38;nbsp;

&#60;img width="1920" height="612" width_o="1920" height_o="612" data-src="https://freight.cargo.site/t/original/i/846f9abf5ac3409e3c4c4e8434a80e33fcc8941cb7a49e361b1bcdf8051af451/P4_Personalized_p1_Header_Edited.jpg" data-mid="61055934" border="0"  src="https://freight.cargo.site/w/1000/i/846f9abf5ac3409e3c4c4e8434a80e33fcc8941cb7a49e361b1bcdf8051af451/P4_Personalized_p1_Header_Edited.jpg" /&#62; &#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8b91cc236df572717e7b03a2ecf28743fa2e2e9a70072522a832b092edcfb66/P4_Personalized_p2.jpg" data-mid="61056002" border="0"  src="https://freight.cargo.site/w/1000/i/d8b91cc236df572717e7b03a2ecf28743fa2e2e9a70072522a832b092edcfb66/P4_Personalized_p2.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0803a68a9e296feef2ab3f551b8c24e7889114ddf324a96ccc9eb52a81ebd5a0/Samsung_Personalized.jpg" data-mid="61059054" border="0"  src="https://freight.cargo.site/w/1000/i/0803a68a9e296feef2ab3f551b8c24e7889114ddf324a96ccc9eb52a81ebd5a0/Samsung_Personalized.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>DIRECTV NOW</title>
				
		<link>https://bahadorshojapour.cargo.site/DIRECTV-NOW</link>

		<pubDate>Tue, 22 May 2018 05:34:56 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/DIRECTV-NOW</guid>

		<description>

DIRECTVNOWI led/directed a team of designers to reimagine the visual&#38;amp; product identity of the new streaming video experienceacross devices. I crafted design language frameworks for visual, 
UX writing &#38;amp; product identity. I evangelized the product&#38;nbsp;identity across AT&#38;amp;T various orgs, thereby inspiring leaders
to champion UX, helping establish a stronger seat at the table.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7cb9bc53a9f89d98089a1d8cdaba905bf43a552305fe2a6bd16c9919eb94646a/TV-tvOS-Common_Info-series-dark.jpg" data-mid="60947342" border="0"  src="https://freight.cargo.site/w/1000/i/7cb9bc53a9f89d98089a1d8cdaba905bf43a552305fe2a6bd16c9919eb94646a/TV-tvOS-Common_Info-series-dark.jpg" /&#62; 

Reimagining a fresh, updated, and personalized 
streaming TV experience for the DIRECTVNOW 
video product across devices. Crafting the 
product identity &#38;amp; brand strategy across 
design disciplines.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88473c642ef5df752f8aac3cfc04153c57503847f91c6838da8a96e4f6d7fef5/iPhone_Collage.jpg" data-mid="60947338" border="0"  src="https://freight.cargo.site/w/1000/i/88473c642ef5df752f8aac3cfc04153c57503847f91c6838da8a96e4f6d7fef5/iPhone_Collage.jpg" /&#62; 


&#38;nbsp; &#38;nbsp; Challenges
Building an identity &#38;amp; personality for this new video product 
built on an entirely new platform/framework.


Establishing an in-depth brand strategy, complete with 
key pillars, attributes, and creative drivers.


Ensuring the identity system works as both a creative direction 
tool for designers (across disciplines) and an on-boarding tool 
for new designers joining the team.


Making certain that the identity system works as an effective 
evangelization tool across the company, especially for 
other creative/design depts.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ea2ea0202c9531248ea916f939c9a7bedfcea9e6b13ceb4f38f5727660efb35/TV-tvOS-Library_Library.jpg" data-mid="60947344" border="0"  src="https://freight.cargo.site/w/1000/i/0ea2ea0202c9531248ea916f939c9a7bedfcea9e6b13ceb4f38f5727660efb35/TV-tvOS-Library_Library.jpg" /&#62; 

&#38;nbsp; &#38;nbsp; Goals
Building a deeply human identity system. One that is strongly 
rooted in the fandom around shows, movies, sports, … 

Creating an video experience which revolves around 
live content and "What's on Now".

Scaling the identity to work for all design disciplines, 
from UI &#38;amp; UX, Motion &#38;amp; Copywriting, to Sound and Industrial Design.

Ensuring the product identity is tangible and digestible, 
not overly lofty and high level.


&#60;img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7361bc048f524145c717379b08ef5785e871011143431c8f7d4fb724003f0451/you-x-ventures-NYMJYXfZG-g-unsplash.jpg" data-mid="60947347" border="0"  src="https://freight.cargo.site/w/1000/i/7361bc048f524145c717379b08ef5785e871011143431c8f7d4fb724003f0451/you-x-ventures-NYMJYXfZG-g-unsplash.jpg" /&#62; 

&#38;nbsp; &#38;nbsp; Process
User Centered Design

Through several iterations and multiple rounds of user testing (UCD), we were able to reach a design which resonated with users and proved to be the stronger solution.

The research team also conducted competitive biometric testing to analyze the emotional side of the experience. This revealed where the emotional spikes happened for users in the experience.

Sound Design

We collaborated with a very talented agency to design the sonic experience –&#38;nbsp;sounds for navigation, confirmation, errors…This helped elevate the overall product to a different level.
//

My Role
UX Lead


 Design Disciplines Covered 
UI, UX, Motion, Copywriting, Sound, and Industrial Design.


Platforms
iOS &#38;amp; TVOS (mobile, tablet, and TV), web


&#38;nbsp; &#38;nbsp; Product Identity
Defining the SOUL of the experience
Based on our newly established design language, 
I drove the definition of our product identity.

I evangelized this soul-defining work across various orgs at AT&#38;amp;T, 
which resonated very well with key stakeholders. Not only did it rally 
everyone around a common cause, but it helped communicate the value 
of UX in the ultimate success of the product.
&#60;img width="2500" height="1420" width_o="2500" height_o="1420" data-src="https://freight.cargo.site/t/original/i/08d398a0fc1610c888cb2f2ae9c71a8a96ff8021be6c26812fa3ca05ff4d8930/Screen-Shot-2020-02-10-at-6.54.04-PM.png" data-mid="60947350" border="0"  src="https://freight.cargo.site/w/1000/i/08d398a0fc1610c888cb2f2ae9c71a8a96ff8021be6c26812fa3ca05ff4d8930/Screen-Shot-2020-02-10-at-6.54.04-PM.png" /&#62; 

&#60;img width="2500" height="1420" width_o="2500" height_o="1420" data-src="https://freight.cargo.site/t/original/i/56a24562e84647f832e1462f63b212d1a2413d3f5705d26ff92d325b482d46bd/Screen-Shot-2020-02-10-at-6.54.33-PM.png" data-mid="60947349" border="0"  src="https://freight.cargo.site/w/1000/i/56a24562e84647f832e1462f63b212d1a2413d3f5705d26ff92d325b482d46bd/Screen-Shot-2020-02-10-at-6.54.33-PM.png" /&#62;

&#60;img width="2498" height="1420" width_o="2498" height_o="1420" data-src="https://freight.cargo.site/t/original/i/ad7d6dbab0ebd4d1ef55b7bd59004d6bb10b221a05a04acb160ddbddff7ab069/Screen-Shot-2020-02-10-at-6.55.11-PM.png" data-mid="60947348" border="0"  src="https://freight.cargo.site/w/1000/i/ad7d6dbab0ebd4d1ef55b7bd59004d6bb10b221a05a04acb160ddbddff7ab069/Screen-Shot-2020-02-10-at-6.55.11-PM.png" /&#62;


Key Screens
iPhone
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff772f6465655478fdd9e6620af0f20960058385f342c505e51148f64ced37e8/iPhone_Collage_2.jpg" data-mid="60947337" border="0"  src="https://freight.cargo.site/w/1000/i/ff772f6465655478fdd9e6620af0f20960058385f342c505e51148f64ced37e8/iPhone_Collage_2.jpg" /&#62; 

TV
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1a6e48535f35471b6eafb31eca3c6710137546622a884eef3481c33bf5526d72/TV-tvOS-Library_DVR-Recordings-Empty.jpg" data-mid="60947343" border="0"  src="https://freight.cargo.site/w/1000/i/1a6e48535f35471b6eafb31eca3c6710137546622a884eef3481c33bf5526d72/TV-tvOS-Library_DVR-Recordings-Empty.jpg" /&#62; 

iPad
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/a27f6b66d91bf35f4a61bd8a6bf0652862ed9a74ba3a69c6a71c38e6498beab6/DTVN_iPad_Info_Atlanta.jpg" data-mid="60947339" border="0"  src="https://freight.cargo.site/w/1000/i/a27f6b66d91bf35f4a61bd8a6bf0652862ed9a74ba3a69c6a71c38e6498beab6/DTVN_iPad_Info_Atlanta.jpg" /&#62; 

TV
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7cb9bc53a9f89d98089a1d8cdaba905bf43a552305fe2a6bd16c9919eb94646a/TV-tvOS-Common_Info-series-dark.jpg" data-mid="60947342" border="0"  src="https://freight.cargo.site/w/1000/i/7cb9bc53a9f89d98089a1d8cdaba905bf43a552305fe2a6bd16c9919eb94646a/TV-tvOS-Common_Info-series-dark.jpg" /&#62; 

iPhone
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88473c642ef5df752f8aac3cfc04153c57503847f91c6838da8a96e4f6d7fef5/iPhone_Collage.jpg" data-mid="60947338" border="0"  src="https://freight.cargo.site/w/1000/i/88473c642ef5df752f8aac3cfc04153c57503847f91c6838da8a96e4f6d7fef5/iPhone_Collage.jpg" /&#62; 

TV
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ebe2b189d7795f3b354e24177619f0c8c31a475bd784d56a59489dc210dd47d0/TV-tvOS-Oboarding-Filters-.jpg" data-mid="60947346" border="0"  src="https://freight.cargo.site/w/1000/i/ebe2b189d7795f3b354e24177619f0c8c31a475bd784d56a59489dc210dd47d0/TV-tvOS-Oboarding-Filters-.jpg" /&#62; 

TV
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f749fe02577be3d52c71dcaec1fb1290e53b6ef66abf355f88e25b62f79eb010/TV-tvOS-MyTV.jpg" data-mid="60947345" border="0"  src="https://freight.cargo.site/w/1000/i/f749fe02577be3d52c71dcaec1fb1290e53b6ef66abf355f88e25b62f79eb010/TV-tvOS-MyTV.jpg" /&#62; 

iPad
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/728dc2d5db3851051da94a1ffb8c7ff57f0e238a86a1cc38aeeed47e1d19f0e6/DTVN_iPad_Info_GOT.jpg" data-mid="60947341" border="0"  src="https://freight.cargo.site/w/1000/i/728dc2d5db3851051da94a1ffb8c7ff57f0e238a86a1cc38aeeed47e1d19f0e6/DTVN_iPad_Info_GOT.jpg" /&#62; 
</description>
		
	</item>
		
		
	<item>
		<title>DIRECTV (Satellite TV)</title>
				
		<link>https://bahadorshojapour.cargo.site/DIRECTV-Satellite-TV</link>

		<pubDate>Sun, 17 Dec 2017 07:21:38 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/DIRECTV-Satellite-TV</guid>

		<description>&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 

&#38;nbsp; &#38;nbsp; DIRECTV – Satellite TV 📡I led my team of designers in a redesign of the SatelliteTV (functionally &#38;amp; visually). I helped craft the UX strategy&#38;amp; directed all UX from early sketches to final prototypes. 
Ensured cross-functional alignment from start to finish.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc6fa2e95c1faa397c9763ce5228b13e0ecda0668a8eac925d9fe697ccb50619/4_menu_original.jpg" data-mid="60947354" border="0"  src="https://freight.cargo.site/w/1000/i/dc6fa2e95c1faa397c9763ce5228b13e0ecda0668a8eac925d9fe697ccb50619/4_menu_original.jpg" /&#62;


Ushering the satellite-based TV product 
into the new age with a modernized 
entertainment experience.


&#38;nbsp; &#38;nbsp; Challenges
At the time, the TV experience had serious limitations. The technical constraints made updating the overall experience very time-consuming. This hurt any type of short-term programs the business wanted to explore. There was also concern from a customer experience standpoint, with low satisfaction leading to customer calls. 


Old Experience –&#38;nbsp;Main Menu (Before)
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de8d9070241a0645ef2a49b0cfeee63e7c68d9942cd0086734487e617175070a/HDUI_HomePage_search.jpg" data-mid="60947353" border="0"  src="https://freight.cargo.site/w/1000/i/de8d9070241a0645ef2a49b0cfeee63e7c68d9942cd0086734487e617175070a/HDUI_HomePage_search.jpg" /&#62;


We identified several user pain points and prime opportunities 
to elevate the experience into the modern age.

&#38;nbsp; &#38;nbsp; User Pain Points
Don't Make Me WorkFinding something to watch felt like work. 
Too much of a dig to get to content.

Multiple Recordings LocationsProgram recordings and how to manage them were housed 
in multiple locations, creating a disjointed experience.

Disruptive Search
Searches could only be performed via one location, so users 
had to exit whatever they were doing/watching to search for something.

Lack of Visual Appeal
The look &#38;amp; feel was starting to feel dated.


Old Experience –&#38;nbsp;Recordings (Before)
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ef54b08a45282d8c8184bbd4175d0569c1add1221a011255d04330021a7dd1e/HDUI_Playlist_HDD_101_cb.jpg" data-mid="60947355" border="0"  src="https://freight.cargo.site/w/1000/i/5ef54b08a45282d8c8184bbd4175d0569c1add1221a011255d04330021a7dd1e/HDUI_Playlist_HDD_101_cb.jpg" /&#62;

&#38;nbsp; &#38;nbsp; Goals
•&#38;nbsp;Make it easier to access content. The experience should feel shallow and light, even though there's a deep library of content.

•&#38;nbsp;Centralize recordings (DVR) and simplify how users interact with and manage their recordings.

•&#38;nbsp;Make search a globally accessible feature, allowing users to search from anywhere in the experience.

•&#38;nbsp;Modernize the visual look &#38;amp; feel.


&#38;nbsp; &#38;nbsp; Process
User Centered Design
Through several iterations and multiple rounds of user testing (UCD), we were able to reach a design which resonated with users and proved to be the stronger solution. 

Cross-Functional Collaboration &#38;amp; Buy-In
Through this process, we also collaborated closely 
with ENG &#38;amp; Product every step of the way. Our CTO had serious concerns at first and was worried about the transformation, but ultimately became a champion of ours.

//
My Role
UX Lead

Platforms
Television (10ft)


&#38;nbsp; &#38;nbsp; Key Screens
Old Experience – Guide (Before)
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c223104ca0d8736145275d7de5a372899366b0f39d8ddbd384f9768152b4f72/HDUI_Guide_118_nocolorhints_gv.jpg" data-mid="60947351" border="0"  src="https://freight.cargo.site/w/1000/i/7c223104ca0d8736145275d7de5a372899366b0f39d8ddbd384f9768152b4f72/HDUI_Guide_118_nocolorhints_gv.jpg" /&#62;

New Experience –&#38;nbsp;Guide (After)
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/683c3e56e1fd9e9b176c0b65a3b0b5ad5ba702bba8ca7df6234e84da16d544f7/Guide_MissingLogos_160426.jpg" data-mid="60947352" border="0"  src="https://freight.cargo.site/w/1000/i/683c3e56e1fd9e9b176c0b65a3b0b5ad5ba702bba8ca7df6234e84da16d544f7/Guide_MissingLogos_160426.jpg" /&#62;

Old Experience –&#38;nbsp;Main Menu (Before)
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de8d9070241a0645ef2a49b0cfeee63e7c68d9942cd0086734487e617175070a/HDUI_HomePage_search.jpg" data-mid="60947353" border="0"  src="https://freight.cargo.site/w/1000/i/de8d9070241a0645ef2a49b0cfeee63e7c68d9942cd0086734487e617175070a/HDUI_HomePage_search.jpg" /&#62;
New Experience –&#38;nbsp;Main Menu (After)
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc6fa2e95c1faa397c9763ce5228b13e0ecda0668a8eac925d9fe697ccb50619/4_menu_original.jpg" data-mid="60947354" border="0"  src="https://freight.cargo.site/w/1000/i/dc6fa2e95c1faa397c9763ce5228b13e0ecda0668a8eac925d9fe697ccb50619/4_menu_original.jpg" /&#62;

Old Experience –&#38;nbsp;Recordings (Before)
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ef54b08a45282d8c8184bbd4175d0569c1add1221a011255d04330021a7dd1e/HDUI_Playlist_HDD_101_cb.jpg" data-mid="60947355" border="0"  src="https://freight.cargo.site/w/1000/i/5ef54b08a45282d8c8184bbd4175d0569c1add1221a011255d04330021a7dd1e/HDUI_Playlist_HDD_101_cb.jpg" /&#62;

New Experience –&#38;nbsp;Recordings  (After)
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69accd905ef48f8c940c1397ce0384124b74d251a7f1fb08cf6a1e2e991b62b9/3_playlist_original.jpg" data-mid="60947356" border="0"  src="https://freight.cargo.site/w/1000/i/69accd905ef48f8c940c1397ce0384124b74d251a7f1fb08cf6a1e2e991b62b9/3_playlist_original.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Bill &#38; Melinda Gates Foundation</title>
				
		<link>https://bahadorshojapour.cargo.site/Bill-Melinda-Gates-Foundation</link>

		<pubDate>Sun, 17 Dec 2017 03:52:16 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/Bill-Melinda-Gates-Foundation</guid>

		<description>

&#38;nbsp; &#38;nbsp; Bill &#38;amp; Melinda Gates FoundationAs senior designer, I designed key screens for all stations&#38;nbsp;
of the Visitor Center.&#38;nbsp;Collaborated with the Art Director, 
Leadership and Architecture teams over several months.


&#60;img width="3888" height="2592" width_o="3888" height_o="2592" data-src="https://freight.cargo.site/t/original/i/402661ece21f01bd8632a7b80513abbafaaf26469b14d1017f260524938b4451/20120314-IMG_9683.jpg" data-mid="60947360" border="0"  src="https://freight.cargo.site/w/1000/i/402661ece21f01bd8632a7b80513abbafaaf26469b14d1017f260524938b4451/20120314-IMG_9683.jpg" /&#62;

Educating people about how the 
foundation makes a meaningful difference 
in the world through a blend of physical 
&#38;amp; digital interactive experiences.&#38;nbsp;


&#38;nbsp; &#38;nbsp; Problem
How to educate people about the foundation 
and it's mission in a compelling, engaging way.

How to allow people to contribute to the mission 
via their own unique voice.

Creating a visual design system for the UI that matches 
the new interior architecture of the space. 
Both were happening simultaneously.


&#60;img width="3755" height="2503" width_o="3755" height_o="2503" data-src="https://freight.cargo.site/t/original/i/18079690eb7bb6e4c6d9356c61e814dfd3dce46d9ba29e9137a1cadc56e59716/20120314-IMG_9686.jpg" data-mid="60947361" border="0"  src="https://freight.cargo.site/w/1000/i/18079690eb7bb6e4c6d9356c61e814dfd3dce46d9ba29e9137a1cadc56e59716/20120314-IMG_9686.jpg" /&#62;


&#38;nbsp; &#38;nbsp; GoalsEnsuring the UI screen designs meshed with the architecture 
&#38;amp; branding of&#38;nbsp; the foundation.

Concepting fun &#38;amp; interactive ways for visitors to learn about the global issues being addressed. Raising awareness.

//

ROLE
Sr. UX &#38;amp;  UI Designer


PLATFORMS
Custom Digital Screens &#38;nbsp; &#38;nbsp; Key Screens

Interactive World Map Showing how topics (education, health, and poverty) are dealt with globally.
&#60;img width="3888" height="2592" width_o="3888" height_o="2592" data-src="https://freight.cargo.site/t/original/i/402661ece21f01bd8632a7b80513abbafaaf26469b14d1017f260524938b4451/20120314-IMG_9683.jpg" data-mid="60947360" border="0"  src="https://freight.cargo.site/w/1000/i/402661ece21f01bd8632a7b80513abbafaaf26469b14d1017f260524938b4451/20120314-IMG_9683.jpg" /&#62;

Interactive GlobeShowing how topics (education, health, and poverty) are dealt with globally.
&#60;img width="3755" height="2503" width_o="3755" height_o="2503" data-src="https://freight.cargo.site/t/original/i/18079690eb7bb6e4c6d9356c61e814dfd3dce46d9ba29e9137a1cadc56e59716/20120314-IMG_9686.jpg" data-mid="60947361" border="0"  src="https://freight.cargo.site/w/1000/i/18079690eb7bb6e4c6d9356c61e814dfd3dce46d9ba29e9137a1cadc56e59716/20120314-IMG_9686.jpg" /&#62;

Your FoundationVisitors share their thoughts, projecting them on a large screen for all to see.&#60;img width="2528" height="3792" width_o="2528" height_o="3792" data-src="https://freight.cargo.site/t/original/i/29a6a5d989b72f111a6ab2a9ae594f258e3e5473ee6d58e15787b7540db73b15/20120314-IMG_9705.jpg" data-mid="60947362" border="0"  src="https://freight.cargo.site/w/1000/i/29a6a5d989b72f111a6ab2a9ae594f258e3e5473ee6d58e15787b7540db73b15/20120314-IMG_9705.jpg" /&#62;

Long view of the visitor center.&#60;img width="3822" height="2548" width_o="3822" height_o="2548" data-src="https://freight.cargo.site/t/original/i/f5ddfba59aafe513fcb8df9d0db6a77394b212cd54f3875bfda899a3c15cdff7/20120314-IMG_9672.jpg" data-mid="60947363" border="0"  src="https://freight.cargo.site/w/1000/i/f5ddfba59aafe513fcb8df9d0db6a77394b212cd54f3875bfda899a3c15cdff7/20120314-IMG_9672.jpg" /&#62;

Video about the visitor center 


 </description>
		
	</item>
		
		
	<item>
		<title>Fox</title>
				
		<link>https://bahadorshojapour.cargo.site/Fox</link>

		<pubDate>Wed, 05 Dec 2012 06:31:35 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/Fox</guid>

		<description>
&#38;nbsp; &#38;nbsp; FOXCo-led UX design and drove all visual design for Fox’s 
B2B (studio) experience on Windows tablet. Directed/led designers&#38;nbsp;from start to finish across key screens and entire system design.&#38;nbsp;

&#60;img width="1170" height="755" width_o="1170" height_o="755" data-src="https://freight.cargo.site/t/original/i/75d1a6b58940c0e47e1121b2a79b9fe89884e80f48b2ef5c5ad39615978f2d24/Fox_1_o.jpg" data-mid="60947364" border="0"  src="https://freight.cargo.site/w/1000/i/75d1a6b58940c0e47e1121b2a79b9fe89884e80f48b2ef5c5ad39615978f2d24/Fox_1_o.jpg" /&#62;


&#38;nbsp; &#38;nbsp; Designing B2B UX for Fox (studio)&#38;nbsp; &#38;nbsp; employees and creatives. Streamlining &#38;nbsp; &#38;nbsp; how their creative (photos, posters…)&#38;nbsp; &#38;nbsp; is tracked, documented, and managed, &#38;nbsp; &#38;nbsp; for Fox properties (shows &#38;amp; movies).


&#38;nbsp; &#38;nbsp; PROBLEM
How to build a system that allows Fox employees to find, update info, 
and upload/download assets around tv shows and movies.

How to make the experience feel like entertainment. Creating immersive, 
branded moments for each property. 


&#60;img width="1170" height="755" width_o="1170" height_o="755" data-src="https://freight.cargo.site/t/original/i/b40222acb5539c25389b5e7a52fb8aa17086744b5cc7366a9fa7f0960eca115f/Fox_3_o.jpg" data-mid="60947366" border="0"  src="https://freight.cargo.site/w/1000/i/b40222acb5539c25389b5e7a52fb8aa17086744b5cc7366a9fa7f0960eca115f/Fox_3_o.jpg" /&#62;

&#38;nbsp; &#38;nbsp; GOALS
Simplify the search and editing experiences around finding properties.

Making the experience feel like fun by branding the properties with custom artwork.

//

My Role
UX &#38;amp; UI Lead

Platforms
Tablet (Windows) 


&#38;nbsp; &#38;nbsp; KEY SCREENS

BrowsingNavigating different modules of the experience. 
&#60;img width="1170" height="755" width_o="1170" height_o="755" data-src="https://freight.cargo.site/t/original/i/75d1a6b58940c0e47e1121b2a79b9fe89884e80f48b2ef5c5ad39615978f2d24/Fox_1_o.jpg" data-mid="60947364" border="0"  src="https://freight.cargo.site/w/1000/i/75d1a6b58940c0e47e1121b2a79b9fe89884e80f48b2ef5c5ad39615978f2d24/Fox_1_o.jpg" /&#62;

BrowsingNavigating different modules of the experience. 
&#60;img width="1170" height="755" width_o="1170" height_o="755" data-src="https://freight.cargo.site/t/original/i/e4ac1d384370d891d983a9108c782fdee0f98117929128b7867b63461770df55/Fox_2_o.jpg" data-mid="60947365" border="0"  src="https://freight.cargo.site/w/1000/i/e4ac1d384370d891d983a9108c782fdee0f98117929128b7867b63461770df55/Fox_2_o.jpg" /&#62;

Branded, Immersive MomentsWhen clicking into a property, user is immersed in that world (Ex: Prometheus). &#60;img width="1170" height="755" width_o="1170" height_o="755" data-src="https://freight.cargo.site/t/original/i/b40222acb5539c25389b5e7a52fb8aa17086744b5cc7366a9fa7f0960eca115f/Fox_3_o.jpg" data-mid="60947366" border="0"  src="https://freight.cargo.site/w/1000/i/b40222acb5539c25389b5e7a52fb8aa17086744b5cc7366a9fa7f0960eca115f/Fox_3_o.jpg" /&#62;

Branded, Immersive MomentsWhen clicking into a property, user is immersed in that world (Ex: Prometheus). &#60;img width="1170" height="755" width_o="1170" height_o="755" data-src="https://freight.cargo.site/t/original/i/5f03d2d7582bdf51a2274bb67d1e0a33eadbdb6bae6a0cece966e6ab4feb5952/Fox_4_o.jpg" data-mid="60947367" border="0"  src="https://freight.cargo.site/w/1000/i/5f03d2d7582bdf51a2274bb67d1e0a33eadbdb6bae6a0cece966e6ab4feb5952/Fox_4_o.jpg" /&#62;

Video TrailersShowing the interaction and how trailers are launched.&#38;nbsp;&#60;img width="1170" height="755" width_o="1170" height_o="755" data-src="https://freight.cargo.site/t/original/i/6595b47289b27f03f188c7b7e85b845fc4e54df5c098131be9a611f22cb6a889/Fox_5_o.jpg" data-mid="60947368" border="0"  src="https://freight.cargo.site/w/1000/i/6595b47289b27f03f188c7b7e85b845fc4e54df5c098131be9a611f22cb6a889/Fox_5_o.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Cablevision</title>
				
		<link>https://bahadorshojapour.cargo.site/Cablevision</link>

		<pubDate>Thu, 01 Nov 2012 22:45:27 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/Cablevision</guid>

		<description>
&#38;nbsp; &#38;nbsp; CABLEVISION

Art Directed the entire experience across devices&#38;nbsp;(phone, tablet, 
web &#38;amp; TV). Collaborated w Creative Director, designers and client 
through all phases of project.


&#60;img width="640" height="570" width_o="640" height_o="570" data-src="https://freight.cargo.site/t/original/i/af0877c3b012841a7b0221f9f1631d1fdfc29ac0136c49adebbacedaaf8a791a/CAB_Family_1_o.jpg" data-mid="60947369" border="0" data-scale="100" src="https://freight.cargo.site/w/640/i/af0877c3b012841a7b0221f9f1631d1fdfc29ac0136c49adebbacedaaf8a791a/CAB_Family_1_o.jpg" /&#62;

&#38;nbsp; &#38;nbsp; Designing and end-to-end Video &#38;nbsp; &#38;nbsp; entertainment experience &#38;nbsp; &#38;nbsp; across all devices.


PROBLEM
How to make watching, finding, and recording content simple.

How to scale the experience across all major devices/sizes.

How to make each section of the experience feel distinct.


GOALS
Make it easy for users to watch, find, and record their 
favorite programs on any device.

Designing distinct destinations for Search, Guide, 
On Demand, and other sections of the experience..

//

My RoleUX &#38;amp; UI Lead

Platform
TV (10ft), mobile, tablet, and desktopKEYSCREENS


&#60;img width="640" height="570" width_o="640" height_o="570" data-src="https://freight.cargo.site/t/original/i/af0877c3b012841a7b0221f9f1631d1fdfc29ac0136c49adebbacedaaf8a791a/CAB_Family_1_o.jpg" data-mid="60947369" border="0" data-scale="100" src="https://freight.cargo.site/w/640/i/af0877c3b012841a7b0221f9f1631d1fdfc29ac0136c49adebbacedaaf8a791a/CAB_Family_1_o.jpg" /&#62;&#60;img width="640" height="570" width_o="640" height_o="570" data-src="https://freight.cargo.site/t/original/i/59075c036f07c01226036c8244f64d7932a7a02c0572c4f6b4d9eb7947c66231/CAB_Family_2_o.jpg" data-mid="60947370" border="0"  src="https://freight.cargo.site/w/640/i/59075c036f07c01226036c8244f64d7932a7a02c0572c4f6b4d9eb7947c66231/CAB_Family_2_o.jpg" /&#62;&#60;img width="640" height="570" width_o="640" height_o="570" data-src="https://freight.cargo.site/t/original/i/3c4ef68c0e5b31a8b5104b73f93ce35ea2dcd582b2fe7fae68e99cb241dbf809/CAB_Family_3_o.jpg" data-mid="60947371" border="0"  src="https://freight.cargo.site/w/640/i/3c4ef68c0e5b31a8b5104b73f93ce35ea2dcd582b2fe7fae68e99cb241dbf809/CAB_Family_3_o.jpg" /&#62;&#60;img width="640" height="440" width_o="640" height_o="440" data-src="https://freight.cargo.site/t/original/i/588030bd3850e96a4c575e157690921514bf939027b4d13e43a3ec95cf6f00fa/CAB_iPhone_1_o.jpg" data-mid="60947372" border="0"  src="https://freight.cargo.site/w/640/i/588030bd3850e96a4c575e157690921514bf939027b4d13e43a3ec95cf6f00fa/CAB_iPhone_1_o.jpg" /&#62;&#60;img width="640" height="540" width_o="640" height_o="540" data-src="https://freight.cargo.site/t/original/i/fbefeffab36a63507daa566a7eb96bef6fc9fe346008c02dd07cef71085e2dc3/CAB_TV_1_o.jpg" data-mid="60947373" border="0"  src="https://freight.cargo.site/w/640/i/fbefeffab36a63507daa566a7eb96bef6fc9fe346008c02dd07cef71085e2dc3/CAB_TV_1_o.jpg" /&#62;&#60;img width="640" height="540" width_o="640" height_o="540" data-src="https://freight.cargo.site/t/original/i/81c8e4561a3cd766dba5273a02e00366f0d0ef0af81f01573aeae96fae7687c8/CAB_TV_2_o.jpg" data-mid="60947374" border="0" data-scale="100" src="https://freight.cargo.site/w/640/i/81c8e4561a3cd766dba5273a02e00366f0d0ef0af81f01573aeae96fae7687c8/CAB_TV_2_o.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Sony Playstation</title>
				
		<link>https://bahadorshojapour.cargo.site/Sony-Playstation</link>

		<pubDate>Sun, 29 Jan 2012 08:50:28 +0000</pubDate>

		<dc:creator>Bahador Shojapour: UX Design Leadership</dc:creator>

		<guid isPermaLink="true">https://bahadorshojapour.cargo.site/Sony-Playstation</guid>

		<description>

Sony Playstation

As senior designer, I designed key screens for the 
PlayStation&#38;nbsp;experience. Collaborated with the Art Director, Leadership and client teams over several months.

&#60;img width="640" height="460" width_o="640" height_o="460" data-src="https://freight.cargo.site/t/original/i/95c23adb1903cfbbc40d22dc7e45941dd589c3b447bda37226e98657775cccc2/Sony_TAM_1_o.jpg" data-mid="60947375" border="0"  src="https://freight.cargo.site/w/640/i/95c23adb1903cfbbc40d22dc7e45941dd589c3b447bda37226e98657775cccc2/Sony_TAM_1_o.jpg" /&#62;

&#38;nbsp; &#38;nbsp; Designing a new experience &#38;nbsp; &#38;nbsp; 
for the Video Unlimited Product.//
My RoleSr. UX Designer

PlatformsTelevision (10ft)


Key Screens&#60;img width="640" height="460" width_o="640" height_o="460" data-src="https://freight.cargo.site/t/original/i/5a1c00e4e315810064bd8c379222719262e73c2cc15727ff4ce2ed90231f5ca3/Sony_TAM_2_o.jpg" data-mid="60947376" border="0"  src="https://freight.cargo.site/w/640/i/5a1c00e4e315810064bd8c379222719262e73c2cc15727ff4ce2ed90231f5ca3/Sony_TAM_2_o.jpg" /&#62;&#60;img width="640" height="460" width_o="640" height_o="460" data-src="https://freight.cargo.site/t/original/i/1b66e8cc03c0de504f7408ddd190aa1c255d7cef82cadfa75e86a088a9517622/Sony_TAM_3_o.jpg" data-mid="60947377" border="0"  src="https://freight.cargo.site/w/640/i/1b66e8cc03c0de504f7408ddd190aa1c255d7cef82cadfa75e86a088a9517622/Sony_TAM_3_o.jpg" /&#62;&#60;img width="640" height="460" width_o="640" height_o="460" data-src="https://freight.cargo.site/t/original/i/32a753e85aec3113575ca7b68f0127b32fd6d47a967c1d5a9d2cd9ecb5afda8e/Sony_TAM_4_o.jpg" data-mid="60947378" border="0"  src="https://freight.cargo.site/w/640/i/32a753e85aec3113575ca7b68f0127b32fd6d47a967c1d5a9d2cd9ecb5afda8e/Sony_TAM_4_o.jpg" /&#62;&#60;img width="640" height="460" width_o="640" height_o="460" data-src="https://freight.cargo.site/t/original/i/d1efc44d4d02b82642af6660229a2b4df5d2dc2979fc85dd87b01d69eed906d2/Sony_TAM_5_o.jpg" data-mid="60947380" border="0"  src="https://freight.cargo.site/w/640/i/d1efc44d4d02b82642af6660229a2b4df5d2dc2979fc85dd87b01d69eed906d2/Sony_TAM_5_o.jpg" /&#62;&#60;img width="640" height="460" width_o="640" height_o="460" data-src="https://freight.cargo.site/t/original/i/a1c1903d720e719791c670a83e210c34486518259b224c5a7417b01f88f18727/Sony_TAM_6_o.jpg" data-mid="60947381" border="0"  src="https://freight.cargo.site/w/640/i/a1c1903d720e719791c670a83e210c34486518259b224c5a7417b01f88f18727/Sony_TAM_6_o.jpg" /&#62;&#60;img width="640" height="460" width_o="640" height_o="460" data-src="https://freight.cargo.site/t/original/i/a57de9c0b0068107e647e3467461800b557b231924304c3cc2dd0cf40e77a4f9/Sony_TAM_7_o.jpg" data-mid="60947382" border="0"  src="https://freight.cargo.site/w/640/i/a57de9c0b0068107e647e3467461800b557b231924304c3cc2dd0cf40e77a4f9/Sony_TAM_7_o.jpg" /&#62;
</description>
		
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